Casestudies

One-stop Advisor Portal: streamlined new business applications 4x Growth in Customer Portal Use: 5% → 20% adoption 25% Monthly Active Mobile Users: strong long-term engagement

Set up a team of 4 - mentored them to operate independently with impact Ownership & Collaboration - built a culture of trust and strategic thinking Design-led Alignment - Workshops defined problems and opportunities

Strategic Design Function – from support role to core product drive Scalable Systems – design system cut time-to-value and speed up sales Empowered Team – autonomous, cross-functional designers driving growth

My mentorship journey centers on giving designers more than tools by offering guidance, context, and community. From founding Desphere Club to mentoring at DesignX Academy, I support designers at all career stages. Through ADPlist, writing, and critiques, I scale impact—helping designers learn, apply, and grow with confidence.